With the onset of Internet reform and economic growth of country, consumer expectation and need have formed a shape where comfort and delight service has become vital criteria for product selection. Several brands in market keep working to evaluate the changing need of consumers, developing suitable product and finding market place to reach the right customer. This digital reform has paved a new marketplace on Internet where everything and anything is available to explore and review and have a virtual feel. India is a growing economy country and has been considered in the article to brief the concept and scenario of different trends of digital marketing. The article will bring insights into the scope of different digital trends and future scope. In the summit of United Nations, leaders spoke about borderless economy reforms connecting new business players to invest in growing economy country.
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- The scenario and landscape of virtual events in India
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The scenario and landscape of virtual events in India
Executive summary. Quantitative projections are provided on the growth of Internet users, devices and connections as well as network performance and new application requirements. Qualitative analyses and assessments are also provided in four strategic areas: applications, security, infrastructure transformation, and empowering employees and teams.
Global Internet adoption and devices and connection. Nearly two-thirds of the global population will have Internet access byThere will be 5. The number of devices connected to IP networks will be more than three times the global population byThere will be 3. There will beM2M connections will be half of the global connected devices and connections byThe share of Machine-To-Machine M2M connections will grow from 33 percent in to 50 percent byThe consumer segment will have nearly three-fourths share of total devices and connections byWithin the M2M connections category which is also referred to as IoT , connected home applications will have the largest share and connected car will be the fastest growing application type.
Connected home applications will have nearly half or 48 percent of M2M share by and Connected car applications will grow the fastest at 30 percent CAGR over the forecast period — Over 70 percent of the global population will have mobile connectivity byThe total number of global mobile subscribers will grow from 5. By , global mobile devices will grow from 8.
The fastest growing mobile device category is M2M followed by smartphones. Smartphones will grow at a 7 percent CAGR within the same period. Fixed broadband speeds will more than double byBy , global fixed broadband speeds will reachMobile cellular speeds will more than triple byThe average mobile network connection speed wasThe average 5G connection speed will reach Mbps byWi-Fi speeds from mobile devices will triple byGlobally, the average Wi-Fi speeds will grow fromThe usage per month of the average top 1 percent of mobile users is steadily decreasing.
Globally, the top 1 percent of mobile users generated 5 percent of mobile data inBack in , the top 1 percent of mobile users generated 52 percent of mobile data.
Nearly million mobile applications will be downloaded byGlobally,Social media, gaming and business applications will be the most popular downloads. Wi-Fi hotspots will grow four-fold from toGlobally, there will be nearly million public Wi-Fi hotspots by , up from million hotspots inWi-Fi6 hotspots will grow fold from to and will be 11 percent of all public Wi-Fi hotspots byThe number of breaches and total records exposed per breach continue to grow.
This section provides regional summaries for Internet users, devices and connections, and network performance. Summary of regional growth rates:. Globally, the total number of Internet users is projected to grow from 3. In terms of population, this represents 51 percent of the global population in and 66 percent of global population penetration by Figure 1. While the growth in the number of Internet users is a global trend, we do see regional variations Table 1. While the region with the highest adoption throughout the forecast period is North America followed by Western Europe , the fastest growth is projected to occur in the Middle East and Africa 10 percent CAGR expected from toTable 1.
Internet users as a percentage of regional population. Asia Pacific. Central and Eastern Europe. Latin America. Middle East and Africa. North America.
Western Europe. Globally, devices and connections are growing faster 10 percent CAGR than both the population 1. This trend is accelerating the increase in the average number of devices and connections per household and per capita.
Each year, various new devices in different form factors with increased capabilities and intelligence are introduced and adopted in the market. A growing number of M2M applications, such as smart meters, video surveillance, healthcare monitoring, transportation, and package or asset tracking, are contributing in a major way to the growth of devices and connections.
By , M2M connections will be half or 50 percent of the total devices and connections. M2M connections will be the fastest-growing device and connections category, growing nearly 2. Smartphones will grow the second fastest, at a 7 percent CAGR increasing by a factor of 1.
PCs will continue to decline a 2. However, there will more PCs than tablets throughout the forecast period and by the end of 1. By , the consumer share of the total devices, including both fixed and mobile devices, will be 74 percent, with business claiming the remaining 26 percent. Consumer share will grow at a slightly slower rate, at a 9. Globally, the average number of devices and connections per capita will grow from 2.
Among the countries that will have the highest average of per capita devices and connections by are the United StatesTable 2. Average number of devices and connections per capita.
It is important to track the changing mix of devices and connections and growth in multidevice ownership as it affects traffic patterns. Video devices, in particular, can have a multiplier effect on traffic. An Internet-enabled HD television that draws couple - three hours of content per day from the Internet would generate as much Internet traffic as an entire household today, on an average.
Video effect of the devices on traffic is more pronounced because of the introduction of Ultra-High-Definition UHD , or 4K, video streaming. This technology has such an effect because the bit rate for 4K video at about 15 to 18 Mbps is more than double the HD video bit rate and nine times more than Standard-Definition SD video bit rate. We estimate that by , two-thirds 66 percent of the installed flat-panel TV sets will be UHD, up from 33 percent in Figure 3.
M2M applications across many industries accelerate IoT growth. Internet of Things IoT have become a prevalent system in which people, processes, data, and things connect to the Internet and each other. Globally, M2M connections will grow 2. There will be 1. Connected home applications, such as home automation, home security and video surveillance, connected white goods, and tracking applications, will represent 48 percent, or nearly half, of the total M2M connections by , showing the pervasiveness of M2M in our lives Figure 5.
Connected car applications such as fleet management, in-vehicle entertainment systems, emergency calling, Internet, vehicle diagnostics and navigation etc. Connected cities applications will have the second-fastest growth, at 26 percent CAGR.
While traditionally the traffic from M2M connections has been less than that from the end user devices such as smartphones, TV sets and PCs, we estimate that the amount of traffic is growing faster than the number of connections because of the increase of deployment of video applications on M2M connections and the increased use of applications, such as telemedicine and smart car navigation systems, which require greater bandwidth and lower latency.
Globally, the total number of mobile subscribers those subscribing to a cellular service is going to grow from 5. Relative to the growth in Internet users we see slow down occurring in the mobile subscriber growth — this is primarily as the penetration levels have already crossed 60 percent range.
While there are regional differences in the mobile subscriber penetration of the regional population Table 3 , the range of variations is much smaller relative to the overall Internet users that we saw in the previous analysis.
While the region with the highest adoption throughout the forecast period is North America, followed by Western Europe, the fastest growth is going to occur in Middle East and Africa at 4 percent CAGR from toWhile the adoption rates for mobile above 60 percent of the population in are already quite high across all regions, we do see that Middle East and Africa has a bit of catch up to do and that is reflected in higher growth rates relative to other regions. Table 3.
Mobile subscribers as a percentage of regional population. The ever-changing mix and growth of wireless devices that are accessing mobile networks worldwide is one of the primary contributors to global mobile traffic growth. Each year several new devices in different form factors and increased capabilities and intelligence are introduced in the market. In the last couple of years, we have seen a rise of phablets and more recently we have seen many new M2M connections coming into the mix.
There were 8. By , there will be 8. Regionally, North America and Western Europe are going to have the fastest growth in mobile devices and connections with 16 percent and 11 percent CAGR from to , respectively. We see a rapid decline in the share of non-smartphones from 27 percent in 2. Another significant trend is the growth of smartphones including phablets from 4. Even though smartphones are growing absolutely, the relative share is declining from 56 percent in to 51 percent byThis is because of the most noticeable growth in M2M connections.
M2M mobile connections will cross over a third 34 percent of total devices and connections byAlong with the overall growth in the number of mobile devices and connections, there is clearly a visible shift in the device mix. Mobile devices are evolving from lower-generation network connectivity 2G to higher-generation network connectivity 3G, 3.
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The IT industry in India is the largest employer within the private sector. Further, every job in the technology sector had a multiplier effect leading to the creation of 2. India is transforming into a digital economy with over mn internet subscribers; only second to China. During a global pandemic, in the Indian IT services industry, the hiring intent came with the benefits of work from home for more than 2 mn IT professionals working remotely. The country's cost competitiveness in providing IT services, which is approximately times more cost-effective than the US, continues to be its unique selling proposition in the global sourcing market.
will be streaming's biggest year in India. million universe is about 31 per cent of India's million digital video universe.
Post-pandemic India is leading the social commerce landscape in Asia: Sairee Chahal
This paper examines the digital revolution taking place in the Indian higher education sector, by i highlighting the drivers for change in the higher education landscape; ii reviewing the major initiatives undertaken by Indian authorities to facilitate lifelong learning for teachers, students, and those in employment that are in pursuit of knowledge free of cost, including the National Programme on Technology Enhanced Learning, the National Repository for Open Educational Resources, and SWAYAM, an indigenous information technology IT platform hosting MOOCs; and iii analysing the first generation of Indian MOOCs. Cities and Education research in France. Aller au Navigation Content Footer. En Fr. International Institute for Educational Planning. Massive Open Online Courses: the emerging landscape of digital learning in India. Author s.
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Digital lending in India has seen exponential growth in past few years from nine billion U. It was expected that the digital lending market would reach a value of around billion dollars byDigital lending in India is a nascent but persistent sector, pounded by disruptive market forces over the past few years. Categorized as distinct from banks, digital lenders and lending FinTech start-ups typically struggle with strict regulations, prohibitive compliance costs, a dearth of robust technology solutions, and the incidence of cyber-crime. To give a fillip to digital-first lenders, the Reserve Bank of India RBI has revised some of its guidelines, allowing digital capabilities for customer onboarding and know your customer Digital KYC processes.
Sports OTT Landscape in India
Two bills that are listed for discussion this winter session of Parliament would drastically disrupt the Indian digital landscape. The first version of this already much discussed, and deliberated bill, was created as early as , by the Justice B. Srikrishna-led committee. This was constituted in , after the Supreme Court verdict declared privacy a fundamental right. The Union cabinet approved that bill inPost discussions in Parliament, it was referred to a Joint Parliamentary Committee JPC for scrutinising and ironing out the modalities of implementation. In its current format, this law would supersede all existing laws that operate in its scope of jurisdiction, including the IT and Telegraph acts. It proposes the formation of a Data Protection Authority DPA that would regulate the handling of citizen data by any Indian organisation.
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The pandemic led to the inception of virtual events inThey have been growing at a significant pace and it is anticipated that the virtual event industry is expected to rise exponentially both at the national and global levels. In , while the businesses are focusing on survival and recovery, the events industry is leaving no stone unturned to rise and shine and it seems to have a promising future. The report further shares that Asia Pacific region is one of the fastest-growing regional markets and is expected to grow at a CAGR of
Hence there is uncertainty around profits while focused very strongly on initial costs.
View all blog posts under Articles View all blog posts under Bachelor's in Communication. The mainstream introduction of the internet in the early s brought new and exciting communication methods, including digital media channels that allow users to share messages more quickly and across greater distances. These advances in technology paved the way for digital media to have a major influence on how businesses and brands create relationships with their customers. They have also impacted traditional communication professions. The result is new job titles and a new landscape for what communication looks like. The future of media is continuing to turn to digital advances for entertainment, news, and business, which translates to major opportunities for businesses.
Digital journeys often stall before generating significant value. As companies shift to remote work, their inside sales teams can become a critical resource with an expanded role within the organization. Inspired collaborations among educators, business, and policymakers to close the K digital divide are paving the way for a brighter postpandemic future for US education.