Mastering the new media landscape embrace the micromedia mindset
A small package always takes care of the user's interest
In the last few years there has been much talk about micromedia. Micromedia refers to the technologies that play to the interest of the end user, whether or not that interest is properly defined.
(Dan Bricklin, president of Visible Measures, working with one of his students. Dan is the inventor of many well known technologies, such as Bricklin's Programmable Office and Visible Measures.
At some point, technology is going to make the last few pieces of the value chain disappear. Technology must move more quickly to add value to the market. This means that it has to be more mindful of the end user. If the technology doesn't deliver to the end user's interests, then it's not going to add value.
The opposite is also true. If it takes too much to add value and the technology can't make things better, it will have difficulty displacing the incumbent technology.
In the early 1970s there was a period in which end-user directed technologies played a big part. These technologies had to provide a very fast solution to a perceived problem.
There were many micromedia technologies because the operating system and the device